Digital marketing can be a bit overwhelming at first. So many parts of it and so many things to take care of - SEO, social media, content, emailing... the list goes on. What tools should you use to make your life easier? Check out our curated listed of digital marketing tools to fit all budgets.
1. Social media platforms
A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand.
In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance.
2. Design tools
Another key of digital marketing is design and is especially common when it comes to creating ads and content like social media posts and blog posts.
The programs that allow those without extensive graphic design skills to add dynamic images to their content.
3. Analytics tools
which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats of a site there are tools like Periscope that track user data, site searches and conversion metrics.
4. Content marketing tools
They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience.
Since Buffer offers the ability to see what fans are talking about on social media, that content is guaranteed to be impactful and to generate attention for a specific event or news story.
5. Email marketing tools
The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage users to become engaged with their brand.
These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.